A strategic marketing campaign will help you attract a large pool of tenants to your rental property. Today, we’re sharing some tips for marketing your property that will help you rent it quickly to a great tenant.
Property Management Marketing: Proper Pricing
First, focus on the current market rents for comparable properties similar to yours. That’s the most important attribute we can bring as professional property managers – a fair market value for your property. That doesn’t mean we have to be the least expensive property on the market. But, you want to be fair in the way you price your home. A fair price will attract qualified renters.
How to Market Your Property: Photos
The next most important thing you need to consider is pictures. You need to have 10 to 15 great photos showing the home’s best attributes. People shop online. Photos will be a factor in whether someone calls to schedule a showing. You also need to know how a marketing campaign is different from an ad. If you’re running a lot of ads on different sites, you don’t want to make it the same ad over and over. We take that pretty seriously around here, and it drives results.
Property Management Marketing: Listing Details
Make the body of your ad detailed but concise. Provide informative descriptions of your property. Be transparent with your descriptions, and highlight the best, most exciting features. Make prospective tenants aware of the details unique to your home. Use keywords to drive different clientele. For example, you can mention local businesses, restaurants, shops, and venues around your community that are close and should be accentuated.
How to Market Your Property: Contact Information
Have multiple contact options. Not everyone wants to call, and not everyone wants to email. Make sure your audience can reach you in different ways. Follow up with prospective tenants who view the home to get their feedback. You need to know what your audience thinks of your property or your unit. This information helps you follow up and make adjustments. It will tell you if your price is too high or too low, or if you need to offer something different. You want to have that information.